Balambaras is a recently established club situated in the heart of Gothenburg. They were looking to revamp their interior design and create a brand that resonated with their unique concept that was inspired by Ethiopian culture.
Year
2020
Status
Finished
Location
Gothenburg, Sweden
Type
Commercial
Client
Particular
Service
Turnkey project
Description
Balambaras is a recently established club situated in the heart of Gothenburg. They were looking to revamp their interior design and create a brand that resonated with their unique concept that was inspired by Ethiopian culture.
Concept
Assigment
To redesign the interior and visual identity of Balambaras, creating a space and brand that authentically reflects Ethiopian culture while incorporating modern and contemporary elements.
Problem definition
To design a cohesive brand and interior that balanced Ethiopian cultural authenticity with modern elements, creating a vibrant, tropical space that feels inclusive to a multicultural audience.
Sketches
Visual Identity
What we did
At first, the team at Balambaras was unsure of how to achieve this vision. They wanted to incorporate elements of Ethiopian culture that were both authentic and modern. It was then that they turned to us for help. We undertook an extensive consultation process to understand their requirements and objectives. We designed a whole new brand for Balambaras, combining the interior design with bright colors, patterns, and tropical plants that give off an exotic vibe throughout the establishment. We wanted to create something that would be visually stunning, yet also maintain its authenticity.
Our team incorporated traditional Ethiopian patterns into the decor, which helped to emphasize the club’s unique cultural twist. The overall interior design is infused with a tropical feel, which makes it stand out from other venues in Gothenburg. The result is a vibrant and dynamic space that caters to the diverse and multicultural community that we have in this city. With its tropical ambiance, lively atmosphere, and welcoming staff, Balambaras has quickly become a go-to destination for those seeking a fun night out. We were incredibly pleased that we were able to help them realize their vision and create a brand that perfectly captures their unique concept. From the interior design to branding, we crafted an experience that stays true to their cultural roots while remaining modern and contemporary. We are proud to have contributed to the success of such a remarkable venue that celebrates diversity and inclusion.